http://www.treasuretrovetoys.co.uk/ Latest News / PR from Treasure Trove Thu, 21 Jan 2010 00:00:00 +0000 en-us http://www.treasuretrovetoys.co.uk/news/5/treasure-trove-starts-the-new-decade-in http://www.treasuretrovetoys.co.uk/news/5/treasure-trove-starts-the-new-decade-in Thu, 21 Jan 2010 14:06:09 +0000 2010 sees Treasure Trove Holdings move forward with 2 strong divisions Treasure Trove Toys and the newly formed Treasure Trove Nursery (see separate website for details). CEO Tony Mills has pulled together an exciting proposition for the new decade, supported with major new key stone brands assembled in just 18 months:•    Breyer •    BRIO •    Safari •    Uberstix. You can see Treasure Trove Toys ranges up close & personal at: •    The London Toy Fair Olympia, stand G10, January 26th – 28th•    Spielwarrenmesse Nurnberg 4B25, February 4th -9th Later Treasure Trove Toys is exhibiting at:•    The play-room show at Cranmore park April 20th & 21st  •    The Toymaster Show Harrogate May 18th – 20th http://www.treasuretrovetoys.co.uk/news/1/saddle-club-launch http://www.treasuretrovetoys.co.uk/news/1/saddle-club-launch Wed, 03 Mar 2010 14:47:26 +0000 he stars of TV’s popular Saddle Club have come to life for horse mad girls in the UK with Treasure Trove Toys unveiling a comprehensive range of Breyer models based on the PopGirl TV show. TV advertising is also planned to support the range in 2010. Based on the books written by the popular childrens’ author Bonnie Bryant, the live-action series follows the adventures of three young friends who formed the Saddle Club at Pine Hollow Stables. Prancer, Belle and Starlight are the equine stars and the best friends of Lisa, Stevie and Carole. Breyer’s Saddle Club collection of horses, figures and accessories, has already been a huge hit in the United States & Australia, and is expected to be equally successful in the UK. The models will come in Breyer’s 1:12th Classics and 1:24th Stablemates scale with sets ranging from £12.99 full retail. Breyer is recognised as the world’s leading equestrian model maker, producing authentic collectibles and play sets for the past 60 years. Ignition Licensing - the independent UK based international brand management and licensing agent - was recently appointed UK Merchandising & Licensing Agent for the Saddle Club, and is responsible for developing the merchandising rights to the popular girl’s TV programme. Commenting on the launch of the Breyer Saddle Club collection, Treasure Trove Toys’ Kim Carter, said: “Breyer sales were exceptional in the 4th quarter of 2009 and we see the Saddle Club introduction, and our progression to TV advertising, as a very exciting development for the Breyer brand.” For further information please contact Jeremy Hall at SHOUT!PR on 01623 651555 jh@shoutpr.co.uk http://www.treasuretrovetoys.co.uk/news/2/rda-charity-model-launched http://www.treasuretrovetoys.co.uk/news/2/rda-charity-model-launched Wed, 03 Mar 2010 14:38:20 +0000 An exciting partnership between Riding for the Disabled Association (RDA) and Treasure Trove has produced a new addition to the company's UK Breyer range. 'Strikey' has joined Breyer's traditional collection following a competition to make a star RDA horse into a Breyer model. Strikey has been with the Shelley Centre for Therapeutic Riding, in Ipswich, for 15 years. During this time he has helped many disabled children and adults gain therapeutic benefit, personal achievement and enjoyment from riding. He was nominated by several riders, parents, helpers and their sponsors, having provided around 8,000 riding opportunities for disabled adults and children. The Treasure Trove-sponsored competition was designed to help the RDA celebrate its 40th anniversary, and for each model sold Treasure Trove will donate £4 to the RDA. The Strikey packaging contains RDA branding and details about the Treasure Trove donation. Treasure Trove’s Business Development Director, Kim Carter, commented: “We are expecting to raise more than £10,000 for the RDA with the Strikey model and, through our joint PR for this promotion, we are expecting to gain significant consumer exposure for both the Breyer and RDA brands over the coming months.” For further information please contact Jeremy Hall at SHOUT!PR on 01623 651555 jh@shoutpr.co.uk