RDA Charity Model Launched

An exciting partnership between Riding for the Disabled Association (RDA) and Treasure Trove has produced a new addition to the company's UK Breyer range.

'Strikey' has joined Breyer's traditional collection following a competition to make a star RDA horse into a Breyer model. Strikey has been with the Shelley Centre for Therapeutic Riding, in Ipswich, for 15 years. During this time he has helped many disabled children and adults gain therapeutic benefit, personal achievement and enjoyment from riding. He was nominated by several riders, parents, helpers and their sponsors, having provided around 8,000 riding opportunities for disabled adults and children.

The Treasure Trove-sponsored competition was designed to help the RDA celebrate its 40th anniversary, and for each model sold Treasure Trove will donate £4 to the RDA. The Strikey packaging contains RDA branding and details about the Treasure Trove donation.

Treasure Trove’s Business Development Director, Kim Carter, commented: “We are expecting to raise more than £10,000 for the RDA with the Strikey model and, through our joint PR for this promotion, we are expecting to gain significant consumer exposure for both the Breyer and RDA brands over the coming months.”

For further information please contact Jeremy Hall at SHOUT!PR on 01623 651555 jh@shoutpr.co.uk